Shah Rukh Khan announced he is curating the UNIFYD music festival in Abu Dhabi, set for March 20, 2027 at Etihad Live. The festival will feature Sonu Nigam, Arijit Singh and Karan Aujla, with tickets to be released soon. A promo shows Khan humorously attempting instruments and names his son Aryan’s brand D'YAVOL as a partner.