Shah Rukh Khan will curate UNIFYD, a one-day music and cultural festival at Etihad Live, Yas Island, Abu Dhabi on March 20, 2027. Headlined by Arijit Singh, Sonu Nigam and Karan Aujla, the event will feature around 15 artists, produced by D'YAVOL Live and District in collaboration with Miral and Experience Abu Dhabi.