Airbnb festive-season searches by Indian users rose nearly 40% year-on-year, showing Gen Z’s growing interest in Varanasi alongside beaches, cities and spiritual sites. Families’ searches increased over 40%, favoring hill stations and cultural destinations like Srinagar, Kangra and Amritsar. Rural and offbeat locations, including Kurung Kumey, also saw rising attention, though searches do not equal confirmed bookings.
